• "Bejo Sheetal Seeds Pvt. Ltd. is dedicated for providing quality, high yielding, nutritionally rich vegetable
• seeds, Our Mission is to reach every village to connect each vegetable growing farmer and to see
• every farmer with happiness and prosperity"

Background information

Bejo Sheetal Seeds Pvt. Ltd.operations started at Jalna District of Maharashtra in India. This was the time when limited vegetable seeds knowledge was available in India. Founder of the company Mr. Suresh O. Agrawal with his great vision to fulfill the need of quality vegetable seeds, started vegetable seed research in short day Onion, Chilli pepper, Tomato, Brinjal, Okra, Cucumber, Melons, Gourds and other vegetable crops with strong understanding of local climatic conditions and diverse choice with various regions of India

Mr. Suresh Agrawal had a vision for future need of quality vegetable seeds for the farmers of India. He has identified the scope of serving Indian farmers for the betterment of the farmer's life which directly and indirectly contributes the development of country. It was the time when there was very less known about vegetable crop breeding. Open pollinated seeds were routinely being used for vegetable cultivation and most of temperate vegetable seeds were being imported from European countries and marketed in India. Mr. Suresh Agrawal was also involved in this business of importing open pollinated seeds and selling to farmers of India. However he realized the need of good research activities for delivering quality seeds to Indian Farmers.

Bejo Zadan B.V. Nederland is very strong in temperate crops research globally, and was interested in research activities of tropical crops. Bejo was planning to do research for on tropical vegetable crops for marketing at global level, keeping the need of quality and regional choice of vegetable seeds. From India Mr. Suresh Agrawal was looking for research on overall vegetable crops and from Europe Bejo Zadan was interested in tropical crop research, hence join the hand together for working on mutual interest. The joint venture vegetable seeds company Bejo Sheetal Seeds Pvt. Ltd. started research initially on short day onion. Subsequently entered in other tropical vegetable crops like Chilli pepper, Tomato, Brinjal, Okra, Cucumber, Melons, Gourds, etc.

Bejo Sheetal Seeds Pvt. Ltd. initially gave full emphasis on research and development activities only. Keeping research scope on vegetables in mind, Bejo Sheetal extended hands with Tata group of companies i.e. Rallies India Ltd. for marketing of vegetable seeds in India and SAARC countries. In 1998 Bejo Sheetal decided to enter in marketing of own research hybrids, this not only helped the company in promoting its own hybrids but also bought the company in close contacts with the farmers of India and other countries. Since then company has never looked back and has grown steadily and became very strong to be amongst leaders in Indian vegetable seed sector